Client: PT Bank Negara Indonesia Tbk. | Year: 2022 | Role: Creative Director | Project: iMiTYWORKS
About
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Quick Expose or QuickPose is an official social media account of PT Bank Negara Indonesia (Persero) Tbk for corporate communication purposes. The project objective was logo rejuvenation to make it look young, modern and dynamic but still represent BNI corporate which is trusted as one of the prestigious banks in Indonesia. I provided the logo with philosophical concepts, and a visual identity book to make the logo can be applied consistently and maintained in the appropriate form and proportion to the expected standard.
Concept
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SPEED - MOTION - DIGITAL
The elements of speed, motion, and digital presence are represented by the dashed lines in the logo, creating an illusion of rapid movement from left to right. This symbolizes BNI’s agility in delivering positive communication, both internally and externally. The speed element is further reinforced by a speedometer needle positioned in the lower right, indicating high velocity while also emphasizing the letter "Q" as the initial of QuickPose.
EXPOSE - UNITY
The "Expose" element is symbolized by a simple camera shutter stop in the shape of a circle, representing precision in capturing and communicating information accurately through social media. The circular shape also signifies Unity, reflecting the connection among all BNI employees across Indonesia. This unity is strengthened through various BNI events, both at the central and branch levels, which are consistently shared via the QuickPose account.
