Client: Tropicana Slim - PT Nutrifood Indonesia | Year: 2017 | Role: Art Director
It is the packaging rejuvenation project for Tropicana Slim Sweetener. The corn illustration is a product symbol that has been used since it launched. Based on the survey and research, the corn symbol becomes an essential icon for old people when choosing products in the supermarket. They will ask someone to buy a sweetener with the corn in the packaging. It has become a symbol to differentiate the product from the competitor in the market. To rejuvenate it, I emphasized the corn that can be seen from the front and side panels and used a photo of a woman's hand pouring the sachet into a cup of tea.
